About Frankie
Over the past five years, in a weekly newspaper column, Frankie has answered more than 250 letters on love, loss, loyalty, jealousy, friendship, family, and the eternal mystery of the vacuum cleaner. Her advice, it turns out, applies just as well to humans.
Dogs write to her about the indignity of being dressed up. The fear of being adopted and living with humans. The heartbreak of being left home alone. The resentment of a new puppy who showed up.
Frankie answers with wisdom and warmth. With the kind of hard-won perspective that comes from being well traveled and discussing the lessons of life with dogs of all ages, sizes, and breeds, from all walks of life.
The Dear Frankie Mission
Frankie came from a shelter and soon after became a service dog. Her mission is to support shelters like the one that cared for her, and millions of other dogs like her, and find them a forever family.
Dear Frankie exists to return that gift. The majority of proceeds from the books, the show, and all Dear Frankie partnerships go directly to animal shelters — the ones doing the quiet, essential work of making sure no dog runs out of chances.
The Woman Behind Frankie
The voice behind Frankie belongs to Geneva, an educator with two graduate degrees and a PhD in early childhood education, whose spent a career designing programs for some of the country's most vulnerable children and families — work funded by multimillion-dollar federal grants and foundations, including the Robert Wood Johnson Foundation.
Geneva knows how people work. She knows what they need to hear, and how to say it in a way that lands. That knowledge is in every column Frankie writes.
She also knows that sometimes the most profound truths arrive wearing a collar.
Over 100 shelter dogs have found their forever homes through our local 'Feature Frankie' spotlight series.
Where to Follow Frankie
We'd love for you to join our growing community! You can find Frankie's latest advice and updates on Facebook, Instagram, and her YouTube channel. Plus, you can bring her wisdom home by purchasing her book, with proceeds supporting shelter dogs in need. Click the icons or buttons below to visit each channel and say hello!
We've raised over $50,000 in supplies and bedding for underfunded rural shelters through our annual fundraisers.
YouTube
Our advice has reached households across 15 countries, fostering a global community of mindful dog guardianship.